In The News

News articles and content originated and published by the media (not a direct result of Incentive Targeting Press Releases).

"Loyalty Redefined", Supermarket News, Nov. 29, 2010

"Some new card-based programs are cultivating shopper loyalty in unorthodox ways with rebates, new technology and vendor partnerships...Another relatively new loyalty system, being offered by Incentive Targeting, Cambridge, Mass., puts an emphasis on targeted promotions made possible through vendor-retailer partnerships. The system, based on cloud-based software run by Incentive Targeting and accessed by users over the Web, has been employed since January at Big Y, Springfield, Mass., and was recently adopted by Spartan Store, Grand Rapids, Mich., said marketing VP Sprecher. Two other unnamed retailers are also using the system."